About Us
Industry Leadership Across Borders, Strategic Growth Without Limits
TRAVOUI is a newly founded consulting firm, established by Ashit Taneja, a tourism leader with a strong track record of identifying untapped market potential and driving international growth for destinations across Asia Pacific, the Middle East, and North America.
Recognizing the increasing need for specialized guidance in navigating the complexities of cross-continental tourism, TRAVOUI offers a fresh perspective and dedicated focus. While TRAVOUI is at the beginning of its journey, the experience behind it spans years of successful initiatives with tourism boards, government entities, and travel brands in previous roles.
We draw on this depth of global knowledge, market insights, and cross-cultural expertise to craft actionable, forward-thinking strategies tailored to today’s evolving tourism landscape.
Mission
Empowering destinations and travel brands across Asia and the Americas to unlock market growth, build strategic partnerships, and drive sustainable tourism success.
Vision
To be the leading force in global tourism expansion—connecting markets, inspiring travelers, and creating enduring value for destinations worldwide.
Core Values
Strategic Excellence
Delivering insight-driven strategies that generate measurable, sustainable tourism growth.
Client Partnership First
Building deep, transparent, and results-focused collaborations with every client.
Cultural Intelligence
Designing market-ready strategies that are globally informed yet locally adapted.
Sustainable Growth
Driving tourism success that benefits destinations, communities, and future generations.
Integrity & Accountability
Upholding trust by delivering what we promise, and taking full ownership of outcomes.
Global Perspective, Local Relevance
Connecting the world’s opportunities with market-specific, actionable plans.
Client & Partnership Portfolio from Past Leadership Roles
Visit Orlando
Developed India & UAE market expansion strategy for 2 years
Jordan Toursm
Led India market strategy for 8 years
Sharjah Tourism Board
Led India market strategy for 3 years
Maldives Tourism
Collaborated on market repositioning strategies
Canada Tourism Board
Contributed to India market entry strategy execution
Philippines Tourism Board
Developed India & UAE market expansion strategy for 2 years
Emirates Airlines
Etihaad Airways
Philippine Airlines
Air Arabia
Oman Air
Royal Jordanian
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